Custom Campaign ResearchCategory: Custom Content, Web
A Pre/Post research study conducted by Fine Gardening, surrounding a campaign and based on brand awareness and favorability, provides metrics and insights into overall effectiveness. Partner can benefit from this research prior to airing a podcast or a general full-circle digital campaign, to determine how overall brand awareness and likeliness to purchase partner’s products was affected.
- These surveys provide metrics and insights into:
- Brand Perception
- Likelihood to purchase
- Other custom questions depending on advertiser’s goals, (factors considered with purchase consideration, brand loyalty, TBD)