Fine Gardening: The Brand for Authoritative and Beautiful Gardening Content
Fine Gardening is the leading source of accurate, accessible, and useful information designed with one goal in mind: to make enthusiastic gardeners of all skill levels better at the craft they love. We seek out the greatest horticulturists, plants specialists, and designers in North America and use their expertise to create a beautiful, valued resource filled with advice gardeners can use, techniques they can trust, and inspiration they can act on. Fine Gardening understands how to create value for an audience on multiple platforms. With compelling storytelling, expert and inspirational content, the brand continues to help avid gardeners excel with their passions, and helps marketers develop content experiences to build relationships with top influencers and buyers.
Reaching Deeply Engaged Gardeners
Nobody reaches more deeply engaged gardeners, across all channels. Our audience relies on us for informative and useful content and best practices to help them succeed—they are highly engaged and willing to pay a premium for our content—ensuring your products get noticed.
Average circulation (66k+)
Digital reach (840K+ unique visitors per month)
E-letters (132k subscribers)
Social reach (2+ million total social reach)
Daily interaction (35k Photo of the Day subscribers)
Reach A World of Inspired Outdoor Designers
If you’re looking to target committed gardeners, Fine Gardening has you covered, with a continuous multi-channel conversation.
Print Audience Demographics
65
average age
85%
female
$150k
household income
10.5
weekly hours spent gardening
Web Audience Demographics
65
average age
81%
female
$145k
household income
11.5
weekly hours spent gardening
All Access Member Demographics
66
average age
86%
female
$143k
household income
12
weekly hours spent gardening
Committed and Enthusiastic Gardeners
8x
Readers’ gardening spend is 8x more than the national average
$2.7k
average spend per year on gardening-related activities (online, $3.9k; member, $4.2k)
2million
total social media audience
Our audience is DIY highly-engaged gardeners, who spend 3.6 hours reading each issue, and complete around 5 new gardening projects each year.
Click here to download our 2024 Fine Gardening Media Kit: 2024 Media Kit
Get in Front of Our Highly Engaged Audience
Our audience relies on us for great advice on what to buy and best practices to help them succeed — they are highly engaged, passionate, and motivated, ensuring your products get noticed.
renewal rate for the print magazine
readers who read ALL four previous issues
access our content via mobile devices
Tap Into $3.5 Billion in Collective Purchasing Power
Our professional audience has over $3.5 billion to spend each year, and are willing to purchase products as a result of advertising they see in Fine Gardening.
would consider purchasing a product/service as a result of advertising in/on Fine Gardening Magazine (web 58%; members 75%)
have requested information on a product/service as a result of reading/visiting Fine Gardening (79% web; 47% members)
visited the website of a Fine Gardening advertiser (91% web; 96% members)
2024 Editorial Calendar
January/February 2024
Fine Gardening Issue #215
Ad Close: 10/20/23
In Home: 12/6/23
March/April 2024
Fine Gardening Issue #216
Ad Close: 12/22/23
In Home: 2/7/24
May/June 2024
Fine Gardening Issue #217
Ad Close: 2/16/24
In Home: 4/3/24
July/August 2024
Fine Gardening Issue #218
Ad Close: 3/29/24
In Home: 5/15/24
September/October 2024
Fine Gardening Issue #219
Ad Close: 6/21/24
In Home: 8/7/24
November/December 2024
Fine Gardening Issue #220
Ad Close: 8/23/24
In Home: 10/9/24
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