
Fine Gardening: The Brand for Authoritative and Beautiful Gardening Content
Fine Gardening is the leading source of accurate, accessible, and useful information designed with one goal in mind: to make enthusiastic gardeners of all skill levels better at the craft they love. We seek out the greatest horticulturists, plants specialists, and designers in North America and use their expertise to create a beautiful, valued resource filled with advice gardeners can use, techniques they can trust, and inspiration they can act on. Fine Gardening understands how to create value for an audience on multiple platforms. With compelling storytelling, expert and inspirational content, the brand continues to help avid gardeners excel with their passions, and helps marketers develop content experiences to build relationships with top influencers and buyers.
Fine Gardening is the Leading Horticultural Source for Authoritative & Beautiful Gardening Content
Nobody reaches more deeply engaged gardeners, across all channels. Our audience relies on us for informative and useful content and best practices to help them succeed—they are highly engaged and willing to pay a premium for our content—ensuring your products get noticed.
Paid print circulation (82k)
Digital reach (1.8m unique visitors per month, peak season)
E-letters (105k subscribers)
Social reach (1.8 million total social reach)
Daily interaction (43k Photo of the Day subscribers)
Source: FG Statement of Ownership J/F 2021 Issue, Google Analytics 2020.

Reach A World of Inspired Outdoor Designers
If you’re looking to target committed gardeners, Fine Gardening has you covered, with a continuous multi-channel conversation.
Print Audience Demographics
64.4
average age
79%
female
$210k
household income
11.4
weekly hours spent gardening
Web Audience Demographics
61.5
average age
81%
female
$129k
household income
10.6
weekly hours spent gardening
Committed and Enthusiastic Gardeners
8x
Readers’ gardening spend is 8x more than the national average
3.8k
average spend per year on gardening-related activities (online, 3.2k)
1.8m
total social media audience
Our audience is DIY highly-engaged gardeners, who spend 2.25 hours reading each issue, and complete around 7 new gardening projects each year.
Click here to learn more about our 3 MILLION+ Brand Universe.
Get in Front of Our Highly Engaged Audience
Our audience relies on us for great advice on what to buy and best practices to help them succeed — they are highly engaged, passionate, and motivated, ensuring your products get noticed.
renewal rate for the print magazine
readers who read ALL four previous issues
access our content via mobile devices
Tap Into $3.5 Billion in Collective Purchasing Power
Our professional audience has over $3.5 billion to spend each year, and are willing to purchase products as a result of advertising they see in Fine Gardening.
would consider purchasing a product/service as a result of advertising in/on Fine Gardening Magazine (web 89%)
have requested information on a product/service as a result of reading/visiting Fine Gardening (72% web)
visited the website of a Fine Gardening advertiser
2021 Editorial Calendar
Jan/Feb 2021
Fine Gardening Issue #197
Ad Close 10/23/20
Earliest In-Home 12/9/20
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Mar/Apr 2021
Fine Gardening Issue #198
Ad Close 12/18/20
Earliest In-Home 02/3/21
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May/June 2021
Fine Gardening Issue #199
Ad Close 02/12/21
Earliest In-Home 03/31/21
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July/August 2021
Fine Gardening Issue #200
Ad Close 04/9/21
Earliest In-Home 05/26/21
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Sept/Oct 2021
Fine Gardening Issue #201
Ad Close 06/25/21
Earliest In-Home 08/11/21
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Nov/Dec 2021
Fine Gardening Issue #202
Ad Close 08/20/21
Earliest In-Home 10/6/21
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