
Fine Gardening: The Brand for Authoritative and Beautiful Gardening Content
Fine Gardening is the leading source of accurate, accessible, and useful information designed with one goal in mind: to make enthusiastic gardeners of all skill levels better at the craft they love. We seek out the greatest horticulturists, plants specialists, and designers in North America and use their expertise to create a beautiful, valued resource filled with advice gardeners can use, techniques they can trust, and inspiration they can act on. Fine Gardening understands how to create value for an audience on multiple platforms. With compelling storytelling, expert and inspirational content, the brand continues to help avid gardeners excel with their passions, and helps marketers develop content experiences to build relationships with top influencers and buyers.
Reaching Deeply Engaged Gardeners
Nobody reaches more deeply engaged gardeners, across all channels. Our audience relies on us for informative and useful content and best practices to help them succeed—they are highly engaged and willing to pay a premium for our content—ensuring your products get noticed.
Paid print circulation (76k+)
Digital reach (1.1m unique visitors per month, peak season)
E-letters (116k subscribers)
Social reach (1.94+ million total social reach)
Daily interaction (29k Photo of the Day subscribers)
Source: Google Analytics 2022

Reach A World of Inspired Outdoor Designers
If you’re looking to target committed gardeners, Fine Gardening has you covered, with a continuous multi-channel conversation.
Print Audience Demographics
65
average age
85%
female
$150k
household income
10.5
weekly hours spent gardening
Web Audience Demographics
65
average age
81%
female
$145k
household income
11.5
weekly hours spent gardening
All Access Member Demographics
66
average age
86%
female
$143k
household income
12
weekly hours spent gardening
Committed and Enthusiastic Gardeners
8x
Readers’ gardening spend is 8x more than the national average
$2.7k
average spend per year on gardening-related activities (online, $3.9k; member, $4.2k)
1.94m
total social media audience
Our audience is DIY highly-engaged gardeners, who spend 3.6 hours reading each issue, and complete around 5 new gardening projects each year.
Click here to download our 2023 Fine Gardening Media Kit: 2023 Media Kit
Get in Front of Our Highly Engaged Audience
Our audience relies on us for great advice on what to buy and best practices to help them succeed — they are highly engaged, passionate, and motivated, ensuring your products get noticed.
renewal rate for the print magazine
readers who read ALL four previous issues
access our content via mobile devices
Tap Into $3.5 Billion in Collective Purchasing Power
Our professional audience has over $3.5 billion to spend each year, and are willing to purchase products as a result of advertising they see in Fine Gardening.
would consider purchasing a product/service as a result of advertising in/on Fine Gardening Magazine (web 58%; members 75%)
have requested information on a product/service as a result of reading/visiting Fine Gardening (79% web; 47% members)
visited the website of a Fine Gardening advertiser (91% web; 96% members)
2023 Editorial Calendar
Jan/Feb 2023
Fine Gardening Issue #209
Ad Close 10/22/22
Earliest In-Home 12/8/22
Read more details
Mar/Apr 2023
Fine Gardening Issue #210
Ad Close 12/16/22
Earliest In-Home 02/1/23
Read more details
May/June 2023
Fine Gardening Issue #211
Ad Close 02/3/23
Earliest In-Home 03/22/23
Read more details
July/August 2023
Fine Gardening Issue #212
Ad Close 03/31/23
Earliest In-Home 05/17/23
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Sept/Oct 2023
Fine Gardening Issue #213
Ad Close 06/23/23
Earliest In-Home 08/9/23
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Nov/Dec 2023
Fine Gardening Issue #214
Ad Close 08/18/23
Earliest In-Home 10/4/23
Read more details
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