Fine Gardening Media Kit |

Fine Gardening: The Brand for Authoritative and Beautiful Gardening Content

Fine Gardening is the leading source of accurate, accessible, and useful information designed with one goal in mind: to make enthusiastic gardeners of all skill levels better at the craft they love. We seek out the greatest horticulturists, plants specialists, and designers in North America and use their expertise to create a beautiful, valued resource filled with advice gardeners can use, techniques they can trust, and inspiration they can act on. Fine Gardening understands how to create value for an audience on multiple platforms. With compelling storytelling, expert and inspirational content, the brand continues to help avid gardeners excel with their passions, and helps marketers develop content experiences to build relationships with top influencers and buyers.

Fine Gardening is the Leading Horticultural Source for Authoritative & Beautiful Gardening Content

Nobody reaches more deeply engaged gardeners, across all channels. Our audience relies on us for informative and useful content and best practices to help them succeed—they are highly engaged and willing to pay a premium for our content—ensuring your products get noticed.

Paid print circulation (88.5k)

Digital reach (670k unique visitors per month)

E-letters (82.5k subscribers)

Social reach (1.61 million total social audience)

Daily interaction (15k Photo of the Day subscribers)

Source: Publisher’s Statement 2018, Google Analytics 2018.

Reach A World of Inspired Outdoor Designers

If you’re looking to target committed gardeners, Fine Gardening has you covered, with a continuous multi-channel conversation.

Our Audience Demographics

62

average age

85%

female

$146k

household income

13

weekly hours spent gardening

Committed and Enthusiastic Gardeners

8.6

Readers’ gardening spend is 8.6x more than the national average

3.6k

average spend per year on gardening-related activities (online, 3.2k)

1.6m

total social media audience

Our audience is DIY highly-engaged gardeners, who spend 2.25 hours reading each issue, and complete 7-9 new gardening projects each year. Learn more about our 3 MILLION+ Brand Universe.

Get in Front of Our Highly Engaged Audience

Our audience relies on us for great advice on what to buy and best practices to help them succeed — they are highly engaged, passionate, and motivated, ensuring your products get noticed.

80%

renewal rate for the print magazine

84%

readers who read ALL four previous issues

61%

access our content via mobile devices

Tap Into $368 Million in Collective Purchasing Power

Our professional audience has over $368 million to spend each year, and are willing to purchase products as a result of advertising they see in Fine Gardening.

93%

would consider purchasing a product or service they saw advertised in Fine Gardening

63%

sought further information as a result of advertising seen in Fine Gardening (48% web)

57%

visited the website of a Fine Gardening advertiser

2019 Editorial Calendar

Jan/Feb 2019
Fine Gardening Issue #185
Ad Close 10/12/18
On Sale 12/11/18
Earliest In-Home 11/28/18
Read more details

Mar/Apr 2019
Fine Gardening Issue #186
Ad Close 12/07/18
On Sale 02/05/19
Earliest In-Home 01/23/19
Read more details

May/June 2019
Fine Gardening Issue #187
Ad Close 02/01/19
On Sale 04/02/19
Earliest In-Home 03/20/19
Read more details

July/August 2019
Fine Gardening Issue #188
Ad Close 03/29/19
On Sale 05/28/19
Earliest In-Home 05/15/19
Read more details

Sept/Oct 2019
Fine Gardening Issue #189
Ad Close 06/14/19
On Sale 08/13/19
Earliest In-Home 07/31/19
Read more details

Nov/Dec 2019
Fine Gardening Issue #190
Ad Close 08/09/19
On Sale 10/08/19
Earliest In-Home 09/25/19
Read more details

Special Opportunity: Fine Gardening Seminar Series

The Fine Gardening seminar series is for the avid gardener looking to take his or her garden to the next level. Leading designers and horticulturalists, along with the Fine Gardening editors, will present a day of lectures, designed to inspire and enlighten anyone who loves plants and gardening. Our partners are invited to be charter sponsors of this first-time event (in partnership with the Boston Flower & Garden Show), while avid gardeners gather together to learn from some of the most respected experts in the gardening world.