Fine Gardening Media Kit |

Fine Gardening: The Brand for Authoritative and Beautiful Gardening Content

Fine Gardening is the leading source of accurate, accessible, and useful information designed with one goal in mind: to make enthusiastic gardeners of all skill levels better at the craft they love. We seek out the greatest horticulturists, plants specialists, and designers in North America and use their expertise to create a beautiful, valued resource filled with advice gardeners can use, techniques they can trust, and inspiration they can act on. Fine Gardening understands how to create value for an audience on multiple platforms. With compelling storytelling, expert and inspirational content, the brand continues to help avid gardeners excel with their passions, and helps marketers develop content experiences to build relationships with top influencers and buyers.

Fine Gardening is the Leading Horticultural Source for Authoritative & Beautiful Gardening Content

Nobody reaches more deeply engaged gardeners, across all channels. Our audience relies on us for informative and useful content and best practices to help them succeed—they are highly engaged and willing to pay a premium for our content—ensuring your products get noticed.

Paid print circulation (82k)

Digital reach (1.8m unique visitors per month, peak season)

E-letters (110k subscribers)

Social reach (1.8 million total social reach)

Daily interaction (43k Photo of the Day subscribers)

Source: FG Statement of Ownership J/F 2021 Issue, Google Analytics 2020.

Reach A World of Inspired Outdoor Designers

If you’re looking to target committed gardeners, Fine Gardening has you covered, with a continuous multi-channel conversation.

Print Audience Demographics

64.4

average age

79%

female

$210k

household income

11.4

weekly hours spent gardening

Web Audience Demographics

61.5

average age

81%

female

$129k

household income

10.6

weekly hours spent gardening

Committed and Enthusiastic Gardeners

8x

Readers’ gardening spend is 8x more than the national average

3.8k

average spend per year on gardening-related activities (online, 3.2k)

1.8m

total social media audience

Our audience is DIY highly-engaged gardeners, who spend 2.25 hours reading each issue, and complete around 7 new gardening projects each year.

Click here to learn more about our 3 MILLION+ Brand Universe.

Get in Front of Our Highly Engaged Audience

Our audience relies on us for great advice on what to buy and best practices to help them succeed — they are highly engaged, passionate, and motivated, ensuring your products get noticed.

80%

renewal rate for the print magazine

86%

readers who read ALL four previous issues

55%

access our content via mobile devices

Tap Into $3.5 Billion in Collective Purchasing Power

Our professional audience has over $3.5 billion to spend each year, and are willing to purchase products as a result of advertising they see in Fine Gardening.

91%